Profit Engine

Backlinks are extremely important for SEO. The reason is that Google sees them as a “vote of confidence” from one website to another. Relevant and authoritative backlinks signal to searchers and search engines that your website is credible and trustworthy. That’s why you get higher rankings when you build more quality backlinks. But how do you build quality backlinks? By first implementing a process known as backlink gap analysis. In this guide, we go over what a backlink gap analysis is, why it matters, and how the analysis can help you uncover great backlinking opportunities to tap into. But that’s not all. We’ll also be showing you useful SEO tools to help run a quick backlink gap analysis. Ready to learn? Let’s dive in! What is a Backlink Gap Analysis? For starters, to understand what a backlink gap analysis is, we must be familiar with what a backlink is in the first place. Backlinks—aka inbound links, incoming links, or one way links— are links from one website pointin...

Optimising your web pages for search engines isn’t the sexiest job in the world, but it’s crucial to rank in Google and hopefully get organic traffic. This is where on-page SEO comes into play. After all, SEO isn’t about tricking Google – it’s about structuring your content so that search engine bots can more easily read and index your website. So here we have provided A Complete On-Page SEO Checklist that goes over everything you need to know about on-page SEO. We will cover everything from using keywords in your headers and sub headers, to keeping your content focused and targeted. There are so many elements of on-page SEO that it’s not easy to remember them all – luckily for you, we cover the most important ones here! Let’s dive in! What is On-Page SEO? On-page SEO, also known as on-site SEO, is the act of optimising the elements of a web page for both the search engines and web visitors. Along with posting high-quality, relevant content, you want to optimise the page’s keywor...

“Backlinks”, “hyperlinks”, “inbound links”, “incoming links”, “one way links”, you name it. Regardless of what you call them, backlinks have a significant impact on where a page lands in Google’s search results pages. If you’re just getting started with link building , chances are that the tons of information available online about backlinks and other jargons are already confusing you. But don’t fret. Profit Engine is here to make things clearer for you. In this quick article, we break down everything there is to know about backlinks and their impact on SEO rankings. Let’s dive in. What Are Backlinks? Essentially, backlinks are links from one website pointing towards another website. What this means is if an external domain points to a page on your domain, then you acquired a backlink from them. If your domain links to a page on an external domain, then they acquired a backlink from you. You can run a link report in Google Search Console or use a tool like Ahrefs to see all th...

Google’s mission hasn’t changed since the start. The giant search engine invests a lot of its resources to organize the world’s information and make it universally accessible and useful. That’s why search focuses on displaying only the most accurate, relevant, and high-quality content there is to its users. Which begs the question: Can content written using AI tools rank on Google? The answer is Yes and No! No because AI-generated content that provides no value to users is against the search engine’s Webmaster Guidelines. According to Google’s Search Advocate John Mueller, content written by machines is considered “spam”. AI-generated content would appear as if you’re just looking up synonyms or shuffling words around, or doing the same old translation tricks people used to do in the past decade. And interestingly yes, an AI-generated content can still rank high up in the SERPs. Turns out Google’s algorithms can’t tell if content is written by AI or human as long as it’s well writ...

Regardless of what Google or a section of SEOs tell you,   link building  remains to be one of the greatest pillars of a successful SEO strategy. The more backlinks you acquire for your web pages, the better the odds that search engines will recognise your website as legitimate and authoritative, and thus give it a boost in the SERPs.   However, simply accruing as much backlinks as possible won’t cut it. Because not all backlinks are equal in the algorithmic eyes of Google. Indeed, search engines place a lot of weight on quality backlinks. That is why, for the most part, quality links influence how much traffic you can drive to your website. But how do you determine whether or not your link-building campaign is a success? Well, there are several link building metrics you should use to judge the value of a potential link and determine if it’s worth pursuing or not.   In this quick guide, we explore seven key factors you should consider when starting a ...

Should I delete poorly written, hard-to-rank articles on my website or should I just let them stay? We get asked this question by our  SEO clients  a lot more times than we can remember, so we thought it wise to write a post about it. Unfortunately, when it comes to content marketing, there isn’t a straightforward answer to this question. In this post, we’ll explore what you can do about poorly written, hard-to-rank articles on your website, as well as the measures you can take to improve your search engine rankings and pick up that organic traffic we all badly love! Gauge the Competition When it comes to SEO, the more competitive your keywords are, the harder it gets for your articles to appear on top of search engines results pages (SERPs). For instance, let’s say you are targeting the keyword ‘freelance graphic designer’ for your newly set up graphic design business. Before you can start investing your time and money on SEO efforts, you need to first check other sites...

Broken link building might not be the most glamorous SEO strategy (compared to guest post outreaching and others) for building links, but it sure does still work in 2022. This guide will discuss everything there’s to know about this SEO tactic, including showing you a few advanced tips you can implement immediately to benefit your business. Finally, we will share an easy-to-personalise email template that you can use for your outreach campaigns if you decide to use this tactic for your link building SEO strategy. With that said, let’s dive straight in! What is broken link building? Have you ever clicked a link and an error message popped up saying that the ‘web page does not exist’ or ‘you have typed an invalid URL?’ Well, that’s an example of a broken link. This occurs when the content on a referred web page is removed without an HTML redirection. Broken link building SEO strategy (sometimes also called dead link building) is where a webmaster builds backlinks to their site by...

If you’ve been in the online marketing space for a while, you’ve likely come across the term ‘link roundup’ or something similar. Over the years, bloggers and SEOs have been using roundups to build relationships with others in their niche, acquire backlinks and build authority by curating their industry’s best content. At Profit Engine , we rarely use this technique for our own or our clients’ SEO strategies. However, that doesn’t mean it’s a bad way to build links. We just find it a bit clichéd while it also requires quite a bit of effort to get good links using this method nowadays. In this quick guide, I will be explaining what link roundups (sometimes also known as expert roundups) mean, reasons to publish roundups in 2022, and easy ways to spot quality links to include in your roundups. Want to participate in link roundups by other bloggers? We explain the process in this detailed link building guide – be sure to check it out. With that out of the way, let’s jump onto our to...