Should I delete poorly written, hard-to-rank articles on my website or should I just let them stay? We get asked this question by our SEO clients a lot more times than we can remember, so we thought it wise to write a post about it. Unfortunately, when it comes to content marketing, there isn’t a straightforward answer to this question. In this post, we’ll explore what you can do about poorly written, hard-to-rank articles on your website, as well as the measures you can take to improve your search engine rankings and pick up that organic traffic we all badly love! Gauge the Competition When it comes to SEO, the more competitive your keywords are, the harder it gets for your articles to appear on top of search engines results pages (SERPs). For instance, let’s say you are targeting the keyword ‘freelance graphic designer’ for your newly set up graphic design business. Before you can start investing your time and money on SEO efforts, you need to first check other sites...
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